Social Media

Maintain a positive presence: It's important to maintain a positive presence on social media, as negativity or drama can turn off fans and potentially lead to missed opportunities. Focus on promoting your music and engaging with your audience in a respectful and friendly way.

Monitor your KPIs: Keep track of key performance indicators (KPIs) such as engagement rates, followers, and reach to understand how well your social media efforts are working. This can help you identify what's working well and where you may need to make adjustments.

Don't respond to hateful comments: If you receive hateful or negative comments on social media, it's best to ignore them rather than engaging in a heated exchange. Responding to negativity can often escalate the situation and detract from the positive image you're trying to cultivate.
cater to each platform: use different content on each platform that is relevant to your brand. platforms can flag content that has been posted on other social media sites as "spam," "Low quality," or "irrelevant," and may suppress your posts' outreach. you can circumvent this by reformatting content for different platforms but it is generally best to just use different videos, photos, etc.
Demonstrate appreciation for your fans: Interact with your fans' posts and show your appreciation for their support. This can help you build a stronger connection with your audience and foster a sense of community.

TikTok is a platform that's all about showcasing your personality and creativity. Consider using fun, creative, and entertaining content to engage with your audience and promote your music.
Use Instagram to showcase your visuals: Instagram is a visual platform, so be sure to use high-quality images and videos to grab the attention of your audience. Consider using Instagram Stories to share behind-the-scenes glimpses of your music-making process and connect with your followers in a more personal way.

Use hashtags: Use relevant hashtags to increase the visibility of your content and make it easier for people to discover your music.
Engage with your audience: Respond to comments and messages from your followers, and ask for feedback and input. This can help you build a stronger connection with your audience and encourage future engagement, in addition to boosting your content's outreach.

Stay up to date with social media buzz about your band or project: interact with your audience, protect and enhance your online reputation, stay informed about current events and trends, and identify opportunities for collaborations, interviews, and other promotional opportunities.
Always tag publications: When sharing content from a publication, be sure to tag the publication in your post. This helps to give credit to the source and can also increase the visibility of your content.